Develop, Launch, & Sell Private Label Products in the Public Garden World
Event Type: 
Making Friends, Making Money
Date / Time: 
Thu June, 09 - 1:00pm to 2:00pm
A. Beam, Longwood Gardens, Kennett Square, Pennsylvania; K. Glass, Brooklyn Botanic Garden, Brooklyn, New York; C. McGlothlin, Denver Botanic Gardens, Denver, Colorado.
Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension of your brand. Whether it’s by developing merchandise with local artisans, establishing retail partnerships with well-known brands, or working with staff in-house to create unique products using ingredients from your garden…creating “top selling” products that are exclusive to your garden is not out of reach! Hear from experts that are experienced in product development, and learn how your garden can create private label products.