Date / Time:
Mon June, 06 - 4:00pm to 5:00pm
P. Keogan and B. Deforest, BackOffice Thinking, West Chester, Pennsylvania.
We willl use real-world examples to help you understand how to leverage web technologies to make dramatic improvements in fundraising, growing members, and engaging constituents. How websites are being utilized, communication occurs, institutions and people donate, and data can be stored, accessed, and analyzed are fundamentally changing. We will analyze how different generations are impacted by shifts in web technology and how this should be impacting fundraising and communication strategy. Participants will have a much better understanding of how to use website and other technologies to help meet their fundraising, membership, and engagement goals.