Session 1: Stretch Your Exhibit Beyond "Typical" & Build New Audiences/Collaborations
Discover how hosting exhibits has successfully transformed and freshened programming at three different gardens. Being intentional about integrating marketing, membership, education, and visitor activities with exhibits can yield fresh new audiences and create member enthusiasm. This session will inspire you to host an exhibit and stretch it beyond its “typical” potential.
Presenter: E. Lumbert, Dow Gardens, Midland, Michigan; M. Conners, The Morris Arboretum, Philadelphia, Pennsylvania; C. Crosby, The Morton Arboretum, Lisle, Illinois.
Session 2: The Me, Me, Me Generation: Understanding Millennials from the Millennial Perspective
This presentation gives both a personal and research-driven look at the Millennial Generation and proposes Millennial communication strategies. It walks through research conducted by national experts and takes an exclusive look at research conducted by the Home Garden Panel, which gives data directed towards Millennial relationships to the home and garden industry. This data is woven through the personal narrative of 29-year-old Ryan McEnaney, Public Relations & Communications Specialist for Bailey Nurseries.
Presenters: R. McEnaney, Bailey Nurseries, Inc., St. Paul, Minnesota.