Making Friends, Making Money Dual Session
Event Type: 
Session
Track: 
Making Friends, Making Money
Date / Time: 
Tue June, 07 - 3:00pm to 4:30pm
Location: 
Sandringham

 

Session 1: Visualizing a Garden's Night Potential with Light

This presentation explores ways public gardens can enhance their features, functionality, and revenue-generating potential while offering more memorable, positive experiences for visitors. A landscape architect, a lighting designer, and a public garden director will share case studies of three major properties which underwent construction to accommodate program directives that included new considerations for facility night use through lighting.
 

Presenters: C. Sawyers  Scott Arboretum of Swarthmore College, Swarthmore, Pennsylvania; L. Delplace, Oehme van Sweden & Associates, Washington, DC; S. Oberle, Brookside Gardens, Montgomery Parks, M-NCPPC, Wheaton, Maryland; D. Gilmore, IALD, Gilmore Lighting Design, Bethesda, Maryland.

This session has been approved for 1 LACES Credit Hour.

 

Session 2: Adding Winter Interest: Seasonal Ice Rinks

A seasonal holiday and winter ice rink can be a successful investment for a public garden, even in warmer weather states. It is an attraction that brings in more visitors, revenue, and adds vibrancy to a site during the off-season. Since 2011, Myriad Botanical Gardens, located in Oklahoma City, has operated a highly successful outdoor ice rink, which has generated significant net profit while also increasing membership and restaurant sales. This presentation will share the costs, management, marketing, and programming related to an outdoor ice rink to help other public gardens determine if a seasonal ice rink might be a worthwhile investment.

PresentersM. Heffernan, Myriad Botanical Gardens, Oklahoma City, Oklahoma.